The Open Studio, formerly known as Vivian Graf: Where Creativity Unites: Your oasis for select finds from the fashion capitals and style inspiration. Our mission is to create an inviting space for every shopper and designer to discover new things and share with like-minded people. We are all about telling stories - from the inspirations our designers bring to our products, to the "why" behind each collection and the materials chosen. These stories touch us deeply and we want to share them with you to foster a vibrant retail community.

At The Open Studio, we pride ourselves on our commitment to sharing the stories of our creative designer brands that embody an authentic and exceptional perspective, setting them apart from the mass of labels out there. Our goal is to shine a light on the talents of these creators and provide a platform for them to flourish. When selecting the brands to include in our collections, we not only focus on creativity, but also on the materials used in the collections. We prefer sustainable fibers and high-quality fabrics from trusted sources. This commitment not only ensures the lasting quality of the garments, but also contributes to an environmentally conscious fashion industry.

In addition to materials, we also evaluate the production practices used by each designer we work with. Their commitment to upholding strict quality standards and incorporating sustainable practices into every facet of creation and sourcing is vital. By working with designers who share our values of ethical and sustainable fashion, we are driving positive change throughout the industry. In addition to materials, we also evaluate the production practices used by each designer we work with. Their commitment to upholding strict quality standards and integrating sustainable practices into every facet of creation and sourcing is vital.

By working with designers who share our values of ethical and sustainable fashion, we are driving positive change throughout the industry. We invite you to immerse yourself in the story of The Open Studio as you explore our website and discover the essence that defines us. Discover the heart of our boutique in Zurich, where we strive to create an embracing and invigorating place for fashion enthusiasts. Let's celebrate the power of design together, make conscious choices and shape the future of fashion.